White Labelling
Leveraging your brand across new markets
Brand extension
In today's retail market it's no longer viable to rely on a single offering. By doing so, many companies are ignoring the potential that exists in their highly respected brands.
New alliances
Progressive retailers are forging new alliances that blur and bridge traditional sector boundaries, leveraging their infrastructure and customer base by offering a range of products and services under a single 'label'. After all, today's consumers are happy to buy phone services from supermarkets and energy from banks – providing the brand is trusted and the service seamless.
Expertise
At Vertex we've developed an expertise in identifying and supporting company alliances that have the potential to generate multi-product offerings and in co-ordinating the complex service relationships between all parties involved.
Branded experience
With the primary brand owning the customer and supplier relationships and the product strategy, we'll provide integrated front and back office services that make sure customers receive a consistent experience; one that's efficient, integrated and firmly aligned to the core brand.
In doing so, we're helping retailers develop and deploy radically different business models that maximise brand value and customer potential.
Find out how we have helped clients in the retail sector